As an individual, my aspiration is to continuously grow as a designer, serving as a bridge between reality and design. I strive to merge visuals and emotions to effectively convey ideas and strategies.
Regardless of the hat I’m wearing, my objective remains simple: to remain dedicated to staying abreast of current trends and consistently pushing my boundaries.
When I’m not designing, you’ll catch me diving into AI art, leveling up in games, or vibing out on my acoustic guitar—because creativity should never stop!
Work Experience
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My work spans across digital and marketing collaterals, packaging, printed materials, and branding for several global corporations, focusing on developing cohesive identities and strategic initiatives.
AMWAY SINGAPORE
2026-present
Creative Strategist
2025-2026
Creative Specialist
LEAP DS&C PTE LTD
2017-2021
Graphic Designer
S.E.A. Aquarium Singapore
2014
Intern Designer
What I Do
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1/4
I dive deep into brands, exploring perspectives across design, products, and technology to craft standout visual stories.
Market analysis
Design principles
Research and insights
2/4
I craft bold, distinctive brand identities that transform how companies connect with their audiences.
Art direction
Brand guidelines
Design systems
3/4
I design innovative experiences that align with company goals and captivate consumers.
User journey mapping
Web development
eCommerce
4/4
I bring ideas to life with sleek, interactive designs that raise the bar for the targeted experiences.
BRAND collaterals
Print & packaging design
UI/UX
Web design
SOCIAL MEDIA
Clients
